Motivational and leadership books, workbooks, and CDs that will help you manage your career, build your business, create true wealth, and achieve your personal and professional goals. is also the home of CourageWear – Apparel with Altitude!

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Motivate Yourself for Success with these Books, Workbooks, and CDs. Values-Based Life and Leadership Strategies that Really Work.

Proven strategies for goal-setting, personal motivation, leadership development, and life success. You will learn how to:

  • Dream bigger and think more creatively.
  • Confront your fears with courage and determination.
  • Stop procrastinating and use your time more productively.
  • Overcome inner barriers holding you back from being your best.
  • Be more effective as a leader – and as a parent.
  • Achieve your most authentic goals.
  • Become the person you are truly meant to be. is your best source for motivational books, CDs, and other resources for leadership development, and success coaching and training.

Values-based life and leadership strategies:

Be your own Success Coach by applying the strategies in these books and CDs to your work and your life.

Leadership: Learn how you can be a more effective leader at work, at home, and in your community.

Goal-Setting: Stop cheating yourself with anemic goals and dreams!

Team-Building: Learn from the greatest leaders in history and fiction how to motivate your team for achievement.

Wealth and Money: Achieve your financial goals by living your values.

Spiritual and Emotional Strength: The ultimate benefit of values-based living is the emotional equanimity and spiritual peace that you gain.


All Hands on Deck

All Hands on Deck - new book by Joe Tye

Available for order at:

All Corey Whitaker wanted from the? airport limo ride was a few quiet minutes to think about how, in his role as new CEO, he could pull Owatt Hospitality Services back from the brink of bankruptcy. So he was annoyed to learn that someone else would be sharing his limo...until he saw who that person was! In All Hands on Deck, Walt Disney introduces Corey - and you - to some of history's greatest business leaders. As you follow Walt and Corey on their journey in this intriguing story, you will learn how:

  • Henry Ford inspired a company, and changed the world, with a compelling vision
  • Tom Watson created the cultural blueprint that transformed IBM into a powerhouse
  • General Robert Wood Johnson fostered cultural toughness at J&J to turn every adversity into advantage
  • Ray Kroc built a worldwide fast food empire held together with the glue of trust
  • Bill Hewlett and Dave Packard shaped "the HP Way" with the power of stories
  • Mary Kay Ash inspired one of the most enthusiastic sales forces the world has ever seen
  • And a lot more

You cannot hold people accountable for the things that really matter. To compete in today's tough economy, you must have a culture of ownership. In this book, you'll learn how legendary business leaders did it. All Hands on Deck is an inspiring story that takes you - and your business - on the journey of cultural transformation. You will learn practical strategies that will help you build an authentic culture, where employees show up to work for more than just a paycheck, see themselves as partners in the enterprise, and translate their spirit of ownership into sustained high performance. In today's stormy economic seas, you need All Hands on Deck!


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Spark Plug newsletter is great ideas, information, and inspiration for achieving success by living your values.
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Testimonials from Spark Plug readers

Spark Plug PLUS is Graduate School for Life™. Advanced skills for goal-setting, personal motivation, and leadership development.

Join Spark Plug PLUS

Spark Plug PLUS offers members a unique and effective package of success training, leadership coaching, and motivational resources that will help you achieve your goals. As a SP(+) Member, you will:

  • Receive a regular infusion of innovative and proprietary resources for personal motivation, leadership development, and goal achievement, including the monthly Values Coach Strategy Letter.
  • Participate in informative and inspirational monthly teleconferences that feature proven strategies for setting and achieving big goals. These calls are recorded and archived at no additional charge for members.
  • Have access to our comprehensive library of special reports and audio recordings on personal motivation, goal-setting, business success, career management, wealth creation, and leadership.
  • Receive a complimentary subscription to BookSparks™ – the books that could change your life if you only had time to read them.
  • Receive personal guidance from Joe Tye, America’s Values Coach tm, on strategies to help you achieve your goals and dreams.

“I’ve been a student of the 7 Habits since 1989, and have been trained in facilitating this course. I’ve found that the resources of Spark Plug PLUS and The Twelve Core Action Values really is like a graduate curriculum for the 7 Habits.” Freddi Steele, Flagstaff, Arizona

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Ten reasons why your employer should pay your Spark Plug PLUS membership dues

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